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Friday, December 19, 2014

"THE CHANGE IN JOSEPH ESTRADA" BY RODOLFO V. AZANZA/ WEEKLY GRAPHIC MAGAZINE, NOVEMBER 8,1961


Weekly Graphic Magazine
November 8, 1961


A CHANGE IN JOSEPH ESTRADA
By Rodolfo V. Azanza

WHEN JOSEPH ESTRADA, after a brief stint with the now defunct LVN, signed a three-year build-up contract with Larry Santiago in 1959, he virtually thwarted his father's dream of seeing him become an engineer.

Joseph’s old man did not say a word about Joseph's cancellation of enrolment at a technological school. He merely said, “I hope you make good, son.” His father's words hung heavy on Joseph’s conscience. He knew he had committed not just a minor insubordination. He practically told his father he could paddle his own canoe. He chose an uncertain movie career over a future meticulously planned by his father, who is the foremost authority in sanitary engineering hereabouts.

Success Didn’t Follow

At first, Joseph faced his movie career with youthful disregard. He thought that with his build-up contract, success would follow inevitably. A talented actor, he managed to play his roles well. Directors complained about his habitual tardiness, but they were always full of praise for his acting. This did not help Joseph in any way because he got stuck with second lead roles.

Joseph never forgot his father's words, and he tried hard to move ahead in 1960. Without anyone telling him, he reformed. He reported to work on time and tried to regain the friendship of movie scribes whom he kept endlessly waiting for interviews just after he had signed his contract. The odds, however, were against him. Joseph continued to be just one of the boys on the studio roster.

Late in 1960, Joseph got even more disturbed, LSP signed up another bright young man, Rodolfo Cristobal, and in only three pictures the newcomer jumped to full stardom. Joseph was not envious, but it made him see more clearly that his career was lagging, He asked his producers for choice roles but all he got were second stringers. Joseph promised himself to make good in 1961 if only to bolster his confidence in himself.

You can call it luck or anything but in 1961, a new Joseph Estrada emerged. He was tagged for the role of Asiong Salonga, the underworld kingpin.  Joseph could not say how he got the role except for some facial resemblance with the notorious Tondo character. He put his heart in his portrayal of Asiong Salonga, which incidentally was the last picture in his contract.

A Box-Office Hit

The movie, which was produced on a moderate budget, smashed all box-office records during its 10-day run at the Center Theater. Asiong Salonga was also sizzled in the provincial circuit. Joseph’s fan mail jumped twenty-fold after the picture was released. Fans, mostly men, attached the tag 
“Asiong” to his name. He became good copy for fan magazines, and producers vied for his services. This time, Joseph became an even more sober fellow. He knew that he had struck pay dirt. He went carefully over all offers and with competent legal advice. He signed up with Tagalog Ilang-Ilang Productions, with option to appear in pictures outside as a freelancer. 

Joseph is now one of the highest-paid actors in local filmdom.He has appeared in seven pictures since Asiong Salonga, the latest being Sa Baril Mag-usap for People's Pictures. At the pace he is going, Joseph is practically killing himself, yet he refuses to heed advice to slow down. He admits he is going too fast but he has to take advantage of his current popularity to make up for lost time. Then there are his projects of several apartment houses into which he sinks every peso.

Taking Advantage Of Success

“1 do not know how long I will stay at the top so I have to save for rainy days. I have seen many enjoy the same public acceptance only to end up penniless,” Joseph said when we interviewed him on the set of Sa Baril Mag-usap. “If I have to make sacrifices, this is just the time. I have made sacrifices before, but there was not much return for my effort. It was only after I attained stardom that I did not have to rely on my old man for pin money, so why should i hesitate to make more now?"

Joseph subscribes to the saying that in the movies your best recommendation is your last picture. And he intends to get most out of himself while picking is good. His stock is going up and he is still far from his peak. He has yet to be in the ranks of the big three of local filmdom namely, Romeo Vasquez, Fernando Poe, Jr., and Zaldy Zshornack. 

Joseph may be bent on being a financial success in the movies, but he does not work just for pecuniary reasons. He looks a script over carefully before he accepts a role. To him, toting a gun or throwing his fists is not enough. He must be provided a chance to portray roles different from those he has played before. The present vogue is for action pictures, and Joseph fits well into them. However, when the public's taste changes, Joseph thinks he will fare just as well. If he concentrates on action roles now, it is only because he wants to ride with the tide.

His Public Image

At present, the public image of Joseph is that of a tough young man, who would punch anybody on the nose for the slightest cause. This is an entirely wrong picture of the real Joseph, Actually, Joseph is shy. He does not go for crowds and is most relaxed when seated in a corner by himself. Joseph is not the kind whom you can push around.

The actor admits that since he played Asiong Salonga, he has become a target of mischief from both teenagers and adults who want to size him up. I have been egged into fights," Joseph said, “but I have kept out walking straight ahead. It is only when I cannot dodge trouble that I put up my dukes in self-defense.”

From where he is now, Joseph has already proven financially that he did not err when he picked the movies over his studies. What remains now is to successfully keep out of trouble and erase the bad public image of him. Only then can he completely show his father that he has really made good.

Weekly Graphic
November 8, 1961

THE SIXTIES # 529: AMALIA FUENTES, BERNARD BONNIN, CAROL VARGA, CHICHAY, RODOLFO 'BOY' GARCIA, APENG DALDAl AND VAN DE LEON IN "SIMBANGIS NG TIGRE" (1964)


"Simbangis ng Tigre" (1964)
Lea Productions
Release Date June 27, 1964/ Center
Screenplay Ben Feleo
Music Tony Maiquez
Direction Tony Cayado
Cast Amalia Fuentes, Bernard Bonnin and Van de Leon/ Also Starring Carol Varga, Chichay, Rodolfo 'Boy' Garcia, Apeng Daldal/ Co-Starring Rudy Dominguez, Johnny Long

THE SIXTIES # 528: EDDIE RODRIGUEZ, CECILIA LOPEZ, AIDA ROXAS, VIC ANDAYA, APENG DALDAL AND JOE SISON IN "BANDONG PUGANTE" (1964)


"Bandong Pugante" (1964)
Hollywood-Far East Productions
Release Date June 22, 1964/ Globe
Screenplay Johnny Pangilinan
Music Tony Maiquez
Direction Joseph de Cordova
Cast Eddie Rodriguez, Cecilia Lopez, Aida Roxas, Vic Andaya, Apeng Daldal and Joe Sison/ Also Starring Ric Bustamante, Teody Benavidez, Ding Tello, Felix Marfil, Fernando Marin, Francisco Cruz, Jennings Sturgeon, Chito Reyes, Prospero Luna


THE SIXTIES # 527: ROSEMARIE, LITO LEGASPI, BLANCA GOMEZ, DINDO FERNANDO, BERT LEROY, JR., PEPITO RODRIGUEZ, MELDY CORRALES, LORETTA MARQUEZ, GINA PARENO IN "MGA BATANG MILYONARYO" (1964)


"Mga Batang Milyonaryo" (1964)
VP Pictures
Release Date June 20, 1964/ Life
Story Jose Leonardo, Lynn Pareja
Screenplay Luciano B. Carlos
Music Danny Holmsen
Direction Octavio Silos
Cast Rosemarie, Lito Legaspi, Blanca Gomez, Dindo Fernando, Bert LeRoy, Jr., Pepito Rodriguez, Meldy Corrales, Loretta Marquez, Gina Pareno, Shirley Moreno, Boy Alano, German Moreno/ with the special participation of Jean Lopez/ Also Starring Nori Dalisay, Amparo Lucas, Sarah Calvin, Boy Planas, Romeo Rivera, Boy Yatco/ Co-Starring Tony Dauden, Lillian Laing, Jose Morelos, Ray Marcos


THE SIXTIES # 526: LEOPOLDO SALCEDO, ANNABELLE HUGGINS, CARLOS SALAZAR, OSCAR RONCAL, BUTCH BAUTISTA, ARSENIO ALONZO IN "CONTRA CUATRO" (1964)


"Contra Cuatro" (1964)
ALB Productions
Release Date June 18, 1964/ Dalisay
Story and Producer Arturo Lerma Bayle
Screenplay Orlando Galope
Music Tito Arevalo
Direction Butch Bautista
Cast Leopoldo Salcedo, Annabelle Huggins, Carlos Salazar, Oscar Roncal, Butch Bautista, Arsenio Alonzo/ Introducing Julie Juhl/ In a special roles- Merle Tuazon, Carlos Padilla, Jr., Jerry Pons


Thursday, December 18, 2014

"MERRY CHRISTMAS!" / LIFEBUOY 1958 CHRISTMAS AD / REPOST

That's LVN's Nida Blanca and Nestor de Villa; Lita Gutierrez and Willie Sotelo; Sampaguita's Susan Roces and Romeo Vasquez; Amalia Fuentes and Juancho Gutierrez; Marlene Dauden and Tony Marzan in the 1958 Lifebuoy Christmas Greeting ad.



"GLORIA ROMERO'S DURABLE CAREER" BY RICARDO M. FERMIN/ GRAPHIC MAGAZINE/ 1965


GLORIA ROMERO’S DURABLE CAREER
By Ricardo M. Fermin

At the zenith of her career, when her stardom flew high in the local movie heaven, Gloria Romero was the undisputed queen of Tagalog movies. There were no controversies about who reigned supreme as the queen of Pilipino movies. Gloria Romero was it.

Today, Gloria still has the respect and affection of both her fans and colleagues. Newer and younger personalities have displaced her as the sovereign actress, but none may ever take her place. For even today Gloria is unique, as a beauty, an actress, a celebrity, And as a person.  

THE SIXTIES # 525: JESS LAPID, MAX ALVARADO, ROSARIO DEL PILAR, MELINDA MOLINA, MENCHU MORELLI AND JUN ARISTORENAS IN "KIDLAT SA BARIL" (1964)


"Kidlat sa Baril" (1964)
Tagalog Ilang-Ilang Productions
A Metropolitan Picture
Release Date June 17- 26, 1964/ Cernter
Music Tony Maiquez
Story and Direction Alex M. Sunga
Cast Jess Lapid, Max Alvarado, Rosario del Pilar, Melinda Molina, Menchu Morelli and Jun Aristorenas/ Also Starring Rocco Montalban, Bino Garcia, Lope Policarpio, Steve Alcarado, Ruben Tizon


THE SIXTIES # 524: EDDIE MESA, JOSE MARI, DIOMEDES MATURAN, YOLANDA GUEVARRA, JERRY PONS AND HELEN GAMBOA IN "TOP TUNES" (1964)


"Top Tunes" (1964)
Larry Santiago Productions, Inc.
Release Date June 9, 1964/ Globe
Music Pablo Vergara
Story and Screenplay Tommy C. David
Direction Larry Santiago
Cast Eddie Mesa, Jose Mari, Diomedes Maturan/ Also Starring Yolanda Guevarra, Jerry Pons and Helen Gamboa/ Co-starring Vince Juarez, Joe de Castro, Ponga, Jose Garcia, Leni Trinidad, Francia Ferrer, Boy Pineda, Dulce Lukban, Merle Huggins, Margie Tanquintic, Bobby Santiago, Rory Santiago, Ollie de la Pena


THE SIXTIES # 523: NIDA BLANCA, NESTOR DE VILLA, REYCARD DUET, VON SERNA, MALONY ANTONO, LOU SALVADOR SR. IN "EVERYBODY, DANCE" (1964)


"Everybody, Dance" (1964)
Dalisay Pictures, Inc.
Release Date June 8, 1964/ Dalisay
Choreography Al Quinn
Story and Direction F. H. Constantino
Cast Nida Blanca, Nestor de Villa, Reycard Duet/ Also starring Von Serna, Malony Antonio and Lou Salvador, Sr./ Also Starring Naty Bernardo, Vicky Garcia, Ponga, Henry Duval, Rolly Aquino/ Introducing Mary Ann/ Featuring The Celtics, D' Intruders


THE SIXTIES # 522: SUSAN ROCES, EDDIE GUTIERREZ, LIBERTY ILAGAN AND INTRODUCING RAMIL RODRIGUEZ IN "LERON LERON SINTA" (1964)


"Leron Leron Sinta (1964)
Sampaguita Pictures, Inc.
Release Date June 8, 1964/ Life
Story Gina Leonardo and Chari C. Araullo
Music Constancio C. de Guzman
Direction Rosa Mia
Cast Susan Roces, Eddie Gutierrez, Liberty Ilagan/ Introducing Ramil Rodriguez/ Also Starring Meldy Corrales, Bella Flores, Gina Pareno, Vic Pacia/ Co-Starring Tony Dauden, Lillian Laing, Hector Mallares

Wednesday, December 17, 2014

THE SIXTIES # 521: JOCK MAHONEY, EDDIE GARCIA, VILMA VALERA AND PAQUITO DIAZ (IN HIS FIRST STARRING ROLE) IN "CIMARRON" / "WEST OF THE WEST" (1964)


"Cimarron" (1964)
(Tagalog Version)
Also released as "West of the West" (English Version)
Filipinas Productions
Release Date June 7- 16, 1964/ Center
Music Polding Silos
Producer Michael J. Parsons
Screenplay and Direction Eddie Romero
Cast Jock Mahoney and Paquito Diaz (in his first starring role)/ Also Starring Eddie Garcia, Vilma Valera, Ely Ramos, Jr., Bruno Punzalan, Menggay/ Introducing Tracy Shannon


THE SIXTIES # 520: ALBERTO ALONZO (IN THE TITLE ROLE), MIRIAM JURADO, DIVINA VALENCIA, MAX ALVARADO AND JUN ARISTORENAS IN "AGENT 69" (1964)


"Agent 69" (1964)
Tagalog Ilang-Ilang Productions, Inc.
Release Date June 1, 1964/ Globe
Story and Direction Armando Garces
Cast Alberto Alonzo (in the title role), Miriam Jurado, Divina Valencia, Menchu Morelli, Bessie Barredo, Marina Deveyra/ Also Starring Max Alvarado, Victor Bravo, Manolo Robles, Ezar Visenio, Nort Nepomuceno, Joaquin Fajardo, Steve Alcarado, Alex Flores and Jun Aristorenas


THE SIXTIES # 519: ZALDY ZSHORNACK, LIZA MORENO, CARLOS SALAZAR, TONY CAYADO, MALONY ANTONIO AND BERTING LABRA IN "COMMANDO UNO" (1964)


"Commando Uno" (1964)
Ambassador Productions, Inc.
Release Date May 29, 1964/ Dalisay                             
Music Restie Umali
Story and Direction Sol Gaudite and Ben Feleo
Cast Zaldy Zshornack, Liza Moreno, Carlos Salazar, Tony Cayado, Malony Antonio and Berting Labra/ Also Starring Zeny Zabala, Bert Olivar, Divina Gracia, Celia Madamba, Ruben Ramos, Roland Gonzales and Jose Vergara (guest star)


THE SIXTIES # 518: VIC VARGAS (IN THE TITLE ROLE), EDDIE GARCIA, BLANCA GOMEZ, MARTIN MARFIL, CHARLIE DAVAO IN "KUMANDER JUDO" (1964)


"Kumander Judo" (1964)
VP Pictures
Release Date May 28, 1964/ Life
Story Pepito Vera Perez
Screenplay Bert Duenas, Jr.
Music Dick Zamora
Direction Jose de Villa
Cast Vic Vargas, Eddie Garcia, Blanca Gomez/ Also Starring Martin Marfil, Charlie Davao, Bruno Punzalan, Rodolfo 'Boy' Garcia, Jaime Javier, Willie Dado and Boy Alano & German Moreno/ Co-Starring Loretta Marquez, Totoy Torrente, Ely Roque, Renato del Prado/ Guest artists- Shirley Moreno, Ven Medina

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